Hong Zhou Light Textile High Zhou Li: Professional Market Wins Depends On Soft Power!

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Aerial view of the city

Guest:

"The national fabric looks at Guangdong and Guangdong fabrics," and Guangzhou Zhongda textile business circle now has a total volume of about 2 million square meters.

For a long time, the Guangzhou Zhongda textile business circle has focused on the trade development of noodle and excipient, and has made remarkable achievements in the industry.

Looking at the upgrading path of Guangzhou Zhongda textile business circle, we constantly improve the infrastructure renovation and business circle image rectification, making the business circle of the business circle flourishing and developing.

At present, the hardware and software matching in the business circle can not satisfy the rapid development of the business. The industry calls for increasing the hardware and software services of the business circle. How to improve hardware matching, how to effectively integrate all kinds of resources in the industry, how to form the industrial cluster effect, and how to improve the overall structure of the textile industry chain has become a topic of particular concern to the majority of textile businesses. At the same time, this is of great significance to the new round of industrial upgrading of Guangzhou Zhongda textile business circle.

In other words, who can solve the series of requirements put forward by businessmen will become the new leader of Guangzhou Zhongda textile business circle.

The rising Hongzhou international light textile brand city is located at the intersection of new Kau West Road and Rukang road in Guangzhou, and will become the new landmark of the South Gate of China textile business circle.

Facing the traditional business circles that have been mature for decades, how to open up a new market in the new core business circle to meet the higher demand of customers and establish the industry status is a real and serious topic.

In the eyes of executive deputy general Gao Zhou Li of hung Chau International Textile and light brand city, the advantages of the new market are not only limited to more perfect hardware facilities and more high-grade architectural images, but the shaping and grasping of soft power is a more crucial factor, that is, how to better provide business operators with a more comfortable business environment and help businesses enhance brand value and expand the market.

Wang Jing: Hong Zhou International light textile brand city is a new project and new choice compared with the mature textile business circle. What's the basic situation of it?

Gao Zhouli: Hong Zhou international textile brand city is located on the south side of Zhongda textile business circle, covering an area of 50 thousand square meters.

According to the plan, the construction area of the first phase is 150 thousand square meters, including apartments, office buildings, shops and parking lots.

There are two floors on the ground and twenty-one on the ground, with a total height of 138 meters.

The two phase of the construction area is 50 thousand square meters, mainly shops.

The total investment of Hong Zhou International light textile brand city is about 600 million yuan. After the completion of various functions, including creative research and development, 3G e-commerce, light textile industry information window, light textile exhibition and trade, logistics finance and service support, it will become another high-end textile brand market in the region.

Wang Jing: Zhongda business circle is already quite mature for those who engage in surface accessories business. What kind of impact can Hong Zhou's international light textile brand city enter on?

Gao Zhouli: since the development of the iron sheet house in the 80s of the last century, the China great trade circle has been constantly moving forward without staying at the original level, which is the embodiment of market vitality.

Every upgrading of the business circle is accompanied by the birth of a landmark professional market. Customers expect the business environment to become better and better, supporting facilities are becoming more and more complete, and the direction of market development is becoming more and more specialized.

Hong Zhou International light textile brand city is to become a representative in the new round of business circle upgrading.

It is for this reason that our project has been highly valued by the Guangzhou municipal government. Since 2009, it has been a key construction project of the Guangzhou municipal government for three consecutive years.

It will play a more important role in promoting resource integration and regional image upgrading of Guangzhou Zhongda textile business circle.

From the perspective of the development of the professional market, we can also feel that the domestic professional market is developing towards more and more large-scale and more standardized. The market of spontaneous formation and lack of specialized management will gradually be eliminated or replaced. The rise of the leading market can effectively enhance the level and quality of the whole business circle. The appearance of a batch of new markets such as Hong Zhou International light textile brand city will play a significant role in promoting the standardization of the business environment and optimizing the market structure.

Wang Jing: from the operational level, Hong Zhou international textile brand city faces many direct competitors, including the highly popular Yangtze River International Textile City and the upcoming Pearl River International Textile City. How does your differential competition manifest itself?

Gao Zhou Li: what we usually say to our customers is our eight advantages, including pportation advantages, location advantages, brand advantages, image advantages, management advantages, value advantages, service advantages and functional advantages.

Taking pportation advantages as an example, we all know that the business of Zhongda business circle is good, and the direct embodiment of good business is frequent traffic jams.

Rukang Road, less than a few kilometers away, often takes several hours.

The new Kau West Road at the gate of our project does not belong to the urban road, the two-way eight lanes, and the operation is very smooth.

Moreover, in line with the construction of our project, Feng Kang Road, a municipal road linking Xingang road and Xinjiao West Road in parallel with Rukang Road, will start construction in July. It is expected to open at the end of this year. It will effectively share the traffic pressure of Rui Kang Road. At the same time, it will connect the three emerging projects of the new Yangtze River, Zhujiang River and hung Chau, which will greatly lead the flow of the Hong Kong International light textile brand city.

At the same time, our brand advantages and image advantages are also very prominent.

Based on brand management, we have established the business idea of developing the textile culture concept and shaping the public image for Hong Zhou International light textile brand city.

Integrating world class exhibition and trade, strong media and industry professional institutions, establishing business alliances, actively cultivating and building business brand, and comprehensively enhancing the added value of products, this is very attractive to merchants.

And our hardware image is also very prominent, top garden planning and design, green coverage rate up to 40%, create the chief green ecological environment in the middle and big business circles.

All buildings adopt energy saving, environmental protection materials, low carbon health, improve the natural lighting rate, perfect match with the special requirements of textile display.

Wang Jing: the advantage of the emerging professional market in hardware is obvious, but can these new markets be recognized quickly?

Gao Zhouli: in our view, the advantage of hardware is only the foundation for our successful development in the future. Soft power is the real backing of the professional market.

For a commercial real estate project, late service and management are important factors to form soft power.

From the analysis of the specific situations of China and the big business circle, the large and specialized markets already built and built have their own characteristics, and the excavation of market potential will eventually end up in the struggle for soft power.

Whose service is more professional and management more standardized, and whose customers will gain the most will decide who is the real winner in the whole region.

So we have signed a cooperation agreement with the first Pacific Davies Company, which is the world's leading real estate service provider. It is called the global five-star service model. They can provide comprehensive, high quality consultancy services and property management services for developers, owners, tenants and investors. Their joining has provided excellent service guarantee for our various formats -- shops, offices and apartments.

In addition, we will work with China Mobile to build the 3G e-commerce platform for the market. Just like moving the Alibaba to the mobile phone, foreign customers do not even need to come to the scene. We can see the latest products of each customer and understand the market price through the e-commerce platform on the mobile phone terminal.

Of course, with the opening of the market, there will be more quality services provided to our customers. Our efforts to build the soft power of the market will be long-term and sustainable.

Wang Jing: from the market construction to the future business, there is still a period of time. During this period, the market situation is changeable. According to the current development ideas, what are your expectations for the market?

Gao Zhouli: the development of any market is a gradual process. From the initial shanty stage to the later Guangzhou Changjiang (China) Textile City, the market image has been further upgraded, and the Pearl River International Textile City later emerged, and then the Hong Zhou International light textile brand city. This is a process of gradually upgrading to high-end image, and the market is constantly integrating and adjusting in this process.

Our marketing emphasis will be laid on the creation of the theme culture of light textile industry.

The theme cultural activity room of "fashion leader" in Hong Zhou International light textile brand city is unmatched by other professional markets. It has uniqueness, characteristics and branding, and has formed differential competitiveness and brand effect.

We will create a brand culture through the creation of the theme culture of light textiles every year, and we will make "fashion leaders" bigger and stronger through a series of cultural activities.

In addition, we will improve the popularity and reputation of the textile city by organizing large-scale public relations activities, and cooperate with the accurate media promotion plan to enhance the brand awareness of ourselves and businesses.

This model has been recognized by many customers in advance.

In the previous stage of subscription, the shops on the first floor were quickly pushed out by customers.

This undoubtedly enhances our confidence. We believe that Hong Zhou International light textile brand city, with its emphasis on "brand building" as a differentiated competitive strategy, will gain a more robust and sustainable development in the China textile business circle.

Reporter's line of sight

Hong Zhou International light textile brand city is definitely a new partner in Guangzhou Zhongda textile business circle.

The intensification of the competition in the professional market has given people a lot of curiosity and doubt about the appearance of the new market.

The emphasis on scale and strength is obviously OUT for the developers of the professional market.

Whether it is the Pearl River International Textile City or the Hongzhou international light textile brand city, it regards the integration of resources, the building of soft power and the service provided to customers as a demand point of interest.

In terms of scale, Hong Zhou international textile brand city is not the biggest business circle, and its business category is mainly based on accessories and accessories.

In this battle of ideas, they chose soft power as a support for future long-term development strategy.

Compared to market hardware, the construction of soft power is more complex and laborious.

From management, service to logistics and distribution, almost all human related factors are included in soft power.

This is a great challenge for market developers and subsequent market managers.

Hong Zhou International light textile brand city took the lead in the contest of soft power.

Next, the question before the Hong Kong international textile brand city is how to achieve these plans and ideas, and truly play the power and role of their soft power, and win their place in the entire business circle.