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Shoe Enterprise PEAK Realizes Jumping Development With Rational Optimization And Integration Of Resources

2011/3/1 11:35:00 49

The March 1st news is now an era of post resource integration. Resource integration is also becoming more and more important for the industry.

Nowadays, many people are aware of the importance and necessity of resource integration.

brand

The combination of strength and strength requires innovation platform to accept inclusiveness.

As we all know, the traditional brand has gone through the storm and baptism, and the tide has been washed away.

And new brands seek breakthroughs and innovations, and more resources are integrated into wealth.

From the shoe industry,

Shoe enterprises

stay

market

Competition is also facing the problem of resource integration.

How to fully link the production, supply, marketing channels and marketing links in the value chain, and how to make full use of the advantageous resources in the various links, and form the complementary advantages and gain the greatest interests, are the problems to be considered in the resource integration of enterprises.

In recent years, PEAK has developed rapidly in the industry with its rational optimization and integration of resources.

"The traditional way of thinking is to separate the Chinese market from the international market and to use China's resources to make the Chinese market, while PEAK's strategy is to use the global resources to serve the Chinese market.

For this reason, PEAK started the internationalization strategy in 2005, hoping to gradually realize brand internationalization, capital internationalization, talent internationalization, research and development internationalization, and ultimately realize the internationalization of the market.

Xu Zhihua said when he explained the company strategy.

PEAK has a lot of resources, including NBA resources. How to make use of these resources in the whole brand integration and how to magnify them play an important role in the development of enterprises.

There are many brands and many sponsorship activities. How much exposure is in these activities is very important for the brand. How to integrate these resources is very important.

After the internationalization of PEAK in 2005, it began to cooperate with NBA. The first advertisement was "China PEAK", which is a benchmark for the whole sports brand activities.

Mcgee's dunk now has nearly 400 thousand hits.

The real gimmick is how we pay attention to it.

During the whole planning period, PEAK took advantage of the "shoes" performance. Mcgee changed four pairs of shoes during the dunking process. Every time he tied his shoelaces, all the cameras would face it.

With the advantage of NBA high-end resources, PEAK has made brand implants.

It is to make rational use of resources.

Throughout the development of PEAK brand, it is easy to see that PEAK has been persisting in integrating resources and deepening the market.

In the past twenty years, the product has been able to match the international brand name and the brand internationalization strategy. Its brand has achieved leaps and bounds in recent years.