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Clothing Retailers Complain Bitterness: Passenger Traffic Has Decreased By More Than Half This Year.

2010/12/17 14:46:00 81

Retailer Clothing

It was already dark at six on December 7th.

Pedestrians in Beijing's Ji Jia temple are on the side of the road.

shops

The light from the window was hurried on, and occasionally it was attracted by the poster on the shop window, which was "100 yuan from a cotton dress".


The "penetrating and beautiful" shop assistants are negotiating with the heating personnel to solve the problem of the leakage of underground pipes. The other party asked to dig the ground at once. The shopping guide was not very happy. "Now it can't be done. The six to seven is the peak of business. The two day business is not good enough. Who dare to come in?"


The small section is from Shanxi, and my son is under one year old. He is a competent young mother.

She was pferred to Ji Jia Miao branch in April 2009. She was also called a senior employee in three branches in Beijing.

The business area of Ji Jia Miao branch is about 120 square meters. In the Fengtai East Road, which is not wide, it appears bright and bright. The store is divided into two layers: the first layer of men's clothing and leisure Women's clothing, the two layers of fashion women's clothes, or the sale of shoe ornaments.


The impact is greater than the financial crisis.


The heating personnel left, the small section of the recovery desk, digging the ground did not have the following, customers also disappeared.

Clothing since the end of September this year

wholesale

Prices suddenly increased by 20%-30%, and then increased by 20%-30% after the winter. The number of leather products, cotton clothing and down garments were the worst. The number of customers coming to the shops was not directly proportional to the prices that had continued to rise.


"It will not be the same in previous years. What price is the same quality clothes last year? What price will it be in this year?

Last year, the global financial crisis did not have such a big impact. If you want to make more money this year, you should not think about it. "

She pointed to the model of the fashionable boutique upstairs, with a black cotton PU leather jacket on her model. It sold 190 yuan last year, and it even cost 260 yuan this year.

The paragraph says that the price is 40% higher than that of previous years, and the other garments in the store are similar.


The paragraph is very strict about the source of the store's goods, saying that some of the clothes in the shop come from Guangzhou. When she heard the name of some large wholesale clothing market in Beijing, she nodded vaguely.

"At that moment, I went to buy it. When I looked at the price, I said it was so expensive and I couldn't sell it. They said cotton prices had gone up."

Wholesaler

The explanation gave her no reply. "I heard that the South garment factory had a large number of layoffs last year, but this year it was dissatisfied.

Is this expensive? "


The price of costumes on the whole hurricane made Xiao Duan and his colleagues feel bitter in the second half of 2010.

At first, they reduced the quantity of stock on the one hand and constantly explained the reasonableness of the price increase with the complaining customers. Then, with the advent of the severe winter, they bit into a large number of winter clothes.

This decision seems to be quite risky at the moment. "Generally speaking, the volume of passenger traffic in our shop has decreased by about half compared with the previous years."


Tough bargaining {page_break}


The shop door rattled, and the small part turned around and looked up.

The two girls rolled into the store with the cold air outside. One of the customers, who had big eyes and big eyes, greeted the smiling guide, and strode to the two floor.

The small section said they were nurses in the nearby hospital. "Big eyes" really like to buy clothes. They are familiar customers in the shop.


"Big eyes" quickly and accurately picked up a camel colored cotton lined jacket from the shelf and put it on to the front of the mirror to fiddle with it repeatedly.

"How many times have I told you, beauty, the lowest price has been given to you.

You see, the special price is 229 yuan, membership card 12% off, 200 yuan can not be less. "

The small section walked down the stairs. "Big eyes" followed the "eight" gesture to the staircase mouth. The small section shook her head no longer to look at her. "Big eyes" reluctantly changed clothes, and mumbled "white come" and walked out the door.


"She is letting us play twenty percent off, where can we afford it? Since November, we have been making special offers for some products, including thick sweaters and cotton clothes for the season. At the price of 140 yuan -190 yuan, it is now 100 yuan."

Small paragraph said that this measure still saved about 20% of the customers, so that the store business has "back to temperature".


At 7 o'clock, another guide took the steamed stuffed bun back for supper, while the small section waited to go home to look after his youngest son.

"Big eyes" finally returned to the store and bought the coat for 200 yuan.

Within one hour, "penetrating beauty" came to 9 customers, sold 3 garments and had a turnover of 510 yuan.

"Big eyes" pushed the door out of the cold air will not be rich buns flavor scattered.

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