China'S Clothing Market Is Bound To Usher In A New Spring.

The "12th Five-Year" period is a rapid growth period and a functional upgrading period for China's apparel specialized market to achieve leaping development. It is an important turning point for the realization of "investment oriented economy" to "consumption economy", "industrial economy" to "urban economy", and "middle carbon economy" to "low carbon economy".

Around China's clothing market "

Achievements and problems of garment professional market during the "11th Five-Year" period

Economic strength continues to grow.

Statistics show that in the nearly one thousand garment professional markets in China, 70% of the specialized markets were reconstructed and built during the "11th Five-Year" period.

On the one hand, it proves the potential and driving force of the development of China's clothing market; on the other hand, the investment in garment specialized market is hundreds of millions and billions of yuan, and its scale is tens of thousands, hundreds of thousands or even millions of square meters, which confirms the continuous enhancement of the economic strength of China's clothing professional market.

Some professional market investors or large developers, or listed companies, and emerged in the South China City, Haining leather city and a number of capital chain professional market.

China's clothing professional market has become a new growth pole in the development of commercial real estate.

The adjustment of industrial structure has achieved remarkable results.

Since the 11th Five-Year, the structure of China's clothing market has been greatly adjusted, and the traditional wholesale market is gradually fading away. Instead, it is replaced by new functions, new formats and new models. More than 80% of the professional market began to develop rapidly through optimizing the service platform, creating a professional camp environment and enhancing core competitiveness.

According to the statistics of the market, the newly built clothing market has more than 90% of the professional market with "network, creative, exhibition and theme" functions. The design valley of Hangzhou textile center's clothing city and the online store of Changshu Tianhong clothing city are becoming the finishing touch of the new clothing market.

The apparel professional market operation mode is becoming the "winning magic weapon" for the pformation and upgrading of China's apparel professional market, and a whole industrial chain around the apparel professional market is rising.

Business operation mode innovation.

Since 11th Five-Year, China's clothing market has begun to face the dilemma of "investment difficulty and operation difficulty".

According to the statistics of the city's website, in the past three years, 50% of the newly built clothing market has been difficult to attract investment. The traditional way of "building market and attracting merchants" is difficult to integrate and integrate because of the changes in wholesale formats and forms of agents. Shenyang, Wuxi, Changshu, Hangzhou and other places have appeared vacant market.

Therefore, exploring and innovating the way of attracting investment in garment market has become an important topic in the development of professional market.

In view of this, some garment professional markets began to set up "precise positioning" and "integrated investment" from the beginning of construction, and appeared many kinds of investment ways such as "customized investment, business invitation, industrial chain investment, exhibition investment, network investment".

Professional market investment operation mode is emerging one after another and innovating constantly.

The professional market industry began to take shape.

The clothing market begins to lead the garment industry.

The structural layout is further optimized.

With the adjustment and pfer of industrial structure between the eastern coastal areas and the central and western regions, the structure and layout of China's clothing market has been further optimized.

According to the statistics of the market, 70% of the brand clothing market began to export brand and service.

On the one hand, the garment market in southeast coastal areas has gained new market development space around the themes of brands, exhibitions and creativity. On the other hand, the garment market in the Midwest is developing rapidly with the advantages of terminal market and industrial pfer.

Guangzhou white horse goes to Xinjiang, Changshu rainbow goes all over Jiangsu.

"Going out and coming in" and "docking and interaction" are becoming new trends and new options for optimizing the structure of China's clothing market.

But it should also be seen that Chinese clothing

The opportunity and adjustment of garment market in 12th Five-Year

Six opportunities to promote the rapid development of the clothing market.

Opportunity 1: urbanization and capitalization will continue to promote the development of commercial real estate.

Opportunity two: the strategy of revitalizing national brand clothing will become a powerful driving force for the industry.

Opportunity three: the shift of international brand clothing to China and the development of new industries and technologies such as purchasing networking and distributing internet of things.

Opportunity four: the formation of China's apparel professional market and the rapid development of the guide service industry.

Opportunity five: Internet, creativity, exhibition and fashion will become the important basis and basis for future apparel industry agglomeration and industry selection.

Opportunity six: the modern fast traffic system represented by high-speed rail, urban rail and light rail speeds up the pace of integration and acquisition between garment specialized markets.

Six challenges restrict the rapid development of garment market

Challenge 1: international economic situation, trade protection, RMB exchange rate and fluctuations in international capital bring new challenges to the development of China's garment professional market.

Challenge two: national inflation control and control of real estate investment and labor costs rise, so that the rapid development of the professional market is facing new challenges.

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Challenge three: the professional market in the region is more homogeneous and homogeneous, and the competition pressure of the industry is becoming increasingly serious. The market structure adjustment has become a new topic.

Challenge four: clothing professional market is facing the requirements and tests of "creating new experience, innovating new system, creating new mode, and creating new culture".

Challenge five: resource constraints such as land, ecology, market and channel will become more and more serious. The intensive development of specialized market will usher in an innovative challenge.

Challenge six: with the rapid development of the professional market of clothing, entrepreneurship, innovation, creativity and creative talents are facing shortages.

At the same time, there will be four important changes in the clothing market.

First, from "cluster competition" to "chain group competition and cooperation".

In the past, the specialized market began to compete in a "cluster" way, and it was difficult to embody the characteristics and advantages of the market itself. In the future, the professional market will gradually form "vertical" interaction in the form of "chain group", which is in a common industrial chain, and no longer simply represented as face-to-face competition.

That is to say, the performance of the specialized market is no longer a simple extension of the market, but a "chain" form to show the connotation of "supply chain and value chain" and realize the coordinated development from "competition" to "concurrence".

The two is from "professional division" to "subject classification".

Most specialized markets have been professionally divided.

From the perspective of big pattern, clothing, shoes and hats, home textiles and so on. In a small pattern, men's clothing, women's wear, children's clothing and so on.

For example, Oteri J, online shopping mall and so on, according to the theme function classification, that is, the exhibition, creative, network professional market, the theme classification of China's clothing professional market will become the new favorite.

The three is from "pformation upgrading" to "turn refining".

After nearly five years of pformation and upgrading, China's apparel professional market has accelerated the pace of pformation and innovation of the professional market. However, with the further intensification of market competition, the professional market is no longer simply carrying out "pformation and upgrading" in appearance.

The systematic turn and refine of garment market promotes the innovation of market investment, construction, operation and management.

For example, Wuhan Jin Zhengmao, China Clothing Trade City, Guangzhou Yulong clothing market and so on, began to try the comprehensive turn of the clothing professional market, with the integrated operation and investment mode of "tens of thousands of households" and "1+1", and set up a new mode and brand of China's apparel trade market, and promote the Chinese clothing professional market to start refining the brand and mode from the market operation, then expand the brand and extend the mode.

The four is from "brand channel" to "channel brand".

The professional market is no longer a simple real estate developer, but rather a professional brand market operator, and a brand channel to build a garment professional market.

For example, Guangzhou white horse, Shanghai world trade, Beijing Tianya and so on, are no longer confined to the simple brand market construction, but promote the participation and sharing of merchants. At the same time, some businesses are also beginning to recognize the platform function and brand value of the professional market, integrate and utilize the resources of brand channel of the professional market, and create their own "channel brand".

The "brand channel" of the professional market has helped the formation and development of a group of apparel brand operators "channel brand".

The professional market will move from "pformation and upgrading" to "turn and refine".

The next five years will be the five year of the leap forward development of China's garment market and the passing of the curve.

Internationalization, urbanization, networking and fashion will become the new theme of "creating, innovating, creating and creating" the Chinese clothing specialized market in the future.

To understand the trend and future of China's garment market, we need to further understand the development trend of the professional market, understand the changing rules of the professional market, and solve the problems in the operation of the professional market.

1., strengthen professional operation.

The core of clothing market is professional.

It should not only be expressed as professional pactions of formats and varieties, but also reflect the specialized service of location and service, and also present the specialized operation of capital and chain.

The "Trinity" can ensure the successful investment and effective operation of China's clothing market.

2., adhere to mode innovation.

The success or failure of garment market is operation.

"Integrated investment" and "brand operation" are the key to the success of the garment market in the future.

The practice of "selling the goods one by one" is being criticized by the market.

The era of "what kind of professional market is making money and what kind of people make money in professional markets" has passed.

Constant mode innovation is the new choice for the success or failure of the garment market.

3. implement talent support.

The soul of clothing market is talent.

For a long time, most of the professionals in the clothing market are "family origin" and "experienced hands".

However, with the development of the network, creativity and branding of the garment market, cross domain and multi specialty cooperation in various fields requires a more high-end, more comprehensive and more professional expert consultant and professional manager to grasp the precise positioning and resource management of the professional market and ensure the continuity and effectiveness of the investment, development, operation and management of the specialized market.

4. build a network system.

The lifeblood of clothing market is network.

The network of garment specialized market has two meanings: one is the networking of specialized market channels, resources and management; the second is the networking of specialized market pactions, logistics and promotion.

From the "network of professional market" to "network professional market", a Chinese clothing net trade market, based on real market, network resources as the carrier and virtual business city as the means, will gradually become a new platform for the future clothing professional market.

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The next five years will be the five year for China's garment market to shift from "pformation and upgrading" to "turn around and refine". It is also the five year to make a new start and tide over the sand.

From "pformation and upgrading" to "turn and refine", it also represents a new vision and space for the development and future of China's apparel professional market.

I believe that as long as the Chinese garment market is guided by the concept of "scientific development, harmonious development, intensive development and ecological development", we will strive to become the leader of China's garment market. During the "12th Five-Year" period, the Chinese garment market will usher in a new spring.