Sewing Machine Business Enterprise &Nbsp; Planning Future In Adjustment

Compared with the whole machine and parts enterprises,

viewpoint

The whole machine, parts and components, commerce and trade are the three main links in the whole industrial chain of sewing machinery industry, and their development speed affects the whole development of the industry.

In the current round of industry upgrading and adjustment, the pformation of the whole machine enterprise is steady and dynamic, and has achieved some results. Although the pace of pformation of parts and components is lagging behind the whole machine enterprises, it is also actively seeking ways to upgrade. The business enterprises are trapped in the constraints of the system, scale and operation mode, and the overall development is relatively slow.

For in-depth understanding

Market continues to be good, shortage of supply is a bottleneck.

Since the second half of 2009, the development of China's sewing machinery industry has shown a "V" shape track from warmer to revival.

Judging from the performance, the industry continues to improve the trend of the industry's overall data rapidly rising, even in the second and third quarter, there has also been a rare "industry off-season is not light" hot scene.

According to statistics, in this survey of business enterprises, the sales increase this year compared with the same period in 2009 increased by more than 30%. Yongsheng, Huiquan, Hengtong and other enterprises even increased by about 50%, while Hangzhou Haicheng garment equipment Co., Ltd. is expected to complete a new sales record of 350 million yuan this year.

In view of the current performance of sewing machinery market, many dealers generally believe that the recovery of China's sewing machinery industry is obvious, mainly due to the common role of internal factors and external causes. This industry will not last until the end of this year.

First of all, under the influence of a series of factors, such as the economic situation is getting warmer, the cost of labor is rising, and the national energy saving and emission reduction requirements, the tasks of garment enterprises such as capacity upgrading, cost reduction, and technological innovation are becoming increasingly urgent. Accelerating the upgrading of equipment and upgrading the productivity through the introduction of high-tech sewing equipment has become the first choice of most garment enterprises.

The market demand for sewing machinery has become the external cause of the sewing machine market.

In addition, China's sewing machinery industry that has just experienced the global financial crisis, especially the parts enterprises as the basic link of the industrial chain, need a period of time to restore the production structure.

At present, the capacity shortage of spare parts industry makes the supply chain of industrial chains out of line, and the whole machine enterprise "no rice under the pot" becomes the internal cause of the market in short supply.

The contradiction between strong market demand and insufficient supply has become the biggest problem currently plaguing sewing machinery business enterprises.

According to the chairman of the Haicheng company in Hangzhou, he has estimated that the number of orders ordered by his company will be tens of millions of dollars this year because of the failure of the whole machine company to meet its requirements.

The cost of services increased by {page_break}

Calling for new standards

In the research of the sewing Association, some dealers suggested that the sewing equipment market was hot while the cost pressure faced by dealers was also increasing.

First, the rising cost of services.

At the symposium in Yiwu, Zhejiang, some dealers reflected that the sewing machine business enterprises lacked standardized and unified industry standards in after-sales service.

For example, the details of service life and scope of service are developed by the whole machine and business enterprises themselves, and even become the main means of bundling sales.

In order to grab key customer resources, some distributors compete with the means of extending free service years and additional after-sales service items, which indirectly and indirectly increase the cost of sales, and have a certain negative impact on the healthy development of the industry and commerce system.

Two, downstream garment enterprises are demanding for maintenance services.

Some occasional problems such as needle jumping, thread deviation, and even improper operation cause clothing enterprises to require door-to-door maintenance.

A dealer in Yiwu said that some of his clients in the Dongyang area had a single trip cost of up to tens of dollars. With the increasing number of repairs, their sales profits were basically flat or even in a state of loss.

Therefore, many dealers call for the early introduction of industry standards such as after-sales service and so on, and effectively regulate the details of service life and service scope.

Huang Zhiyun, chairman of the sewing machinery technology industry association of Zhejiang province and the chairman of Yiwu Dongfang sewing equipment Co., Ltd., said that according to the requirements of the local business enterprises, the formulation and implementation of the after-sales service standards in the Yiwu area will be carried out after the opinions of all parties have been consolidated, and the relevant standards will be reported to the China Sewing Machinery Association for discussion. The work is expected to be completed in the year, "said Huang Zhiyun.

Exergy

The full recovery of the industry has brought about the overall selling of products, and also made the development defects inherent in the sewing machine market dilute again in the financial crisis.

"Vicious competition" such as "fake and shoddy" and "shoddy" has occurred frequently. This has brought hidden worries for China's sewing machinery industry, which has just recovered and reemerged.

According to Xu Fengnan, chairman of Zhejiang Huayang sewing Co., Ltd., recently, some dealers sold counterfeit "Huayang" trademarks and illegally manufactured products such as spindle core sleeves.

Driven by interests, the infringement and counterfeit production of individual dealers have a serious impact on the brand and the whole market.

In addition, several dealers in Dongyang and Yiwu told the author that there have been many "dug corners" recently. Under the background that the original distributors can not meet the orders of garment enterprises, some business enterprises that have the same source of tourists are selling the refurbishing and counterfeiting sewing equipment to the downstream customers.

At the Dongyang dealer symposium, Hu hang Jun, general manager of Yongfa sewing and distributing center, Dongyang, urged dealers to enhance team awareness, strengthen self-discipline, and start from their own, so that the vicious competition that aims to pursue short-term profits should not be returned.

He Youhua, manager of Tak ho Sewing Machinery Co., Ltd. added that the market is now in good condition, so we can make sure that the goods are delivered to us. In the future, the market is dull and can not be sustained. Now, every dealer has bad debts that can not be collected. This is the result of disorderly competition.

What should I do in the future? I believe we all need to consider it.

Talking about how to standardize the market order, Zhang Yuexin, general manager of Siyuan sewing equipment Co., Ltd., Yiwu, suggested that we should standardize the competition by increasing the cost of breaking the trust. We should punish the vicious competitive business enterprises with concentrated exposure, increase punishment and establish a good faith file, so that those who disturb the order can not be foothold in the industry, so as to achieve the purpose of warning, purifying and standardizing the industry market order.

Business pformation is striding forward in exploration

In view of the current situation in the sewing machinery market, sewing machine dealers have made detailed plans for the next step of development, and put forward some highly operational rectification opinions.

They agreed that sewing machinery business enterprises must achieve new development and pformation and upgrading.

And how to improve the quality of service and expand the scope of services is the focus of the future sewing machine business enterprises, and the overall service operators will become the development trend in the future.

Setting up a unified and standard after-sales service standard as soon as possible will be the foundation for establishing a service operator system.

In terms of system construction, dealers generally say that the promotion of modern enterprise system, especially the establishment of information management system, is obvious to enterprises.

In order to develop, business enterprises must abandon short-sighted behavior, change their concepts, strengthen learning and reference, and promote the overall upgrading of enterprise management and system through improving management level.

At the same time, how to deal with the relationship between manufacturers and achieve win-win situation, each business enterprise also has its own consideration.

As a bridge between the whole machine and the service enterprises, we should actively seek strategic cooperation with the whole machine enterprises, and jointly develop the market.

In addition, the sewing machinery business enterprises will make timely and accurate pmission of downstream demand and upstream technology with the advantage of being in the forefront of the market, which will also greatly boost the relationship between manufacturers and merchants.

"Only in a good market environment can enterprises develop. Once they fall into vicious competition, the impact on enterprises and even the industry will be immeasurable". Dealers, based on their own experience, have issued a call for "self-discipline, self love and self-consciousness", calling on their counterparts to enhance communication, compete in a fair, just and open environment, and contribute to the development of the business sector and even the whole sewing machinery industry at the same time of achieving win-win results.

Employment problems

Accelerating the upgrading of enterprise system

The difficulty of recruiting workers at the beginning of the year still puzzled the development of Zhejiang's business enterprises.

According to statistics, in the survey involving dealers, the existence of personnel gap accounted for more than 70%.

Many dealers have gone to Guangdong and other garment industry clusters to "dig high salaries", but the results are not satisfactory.

"Unable to retain talent" has become a focus of discussion among distributors.

In response to this problem, some dealers talked about their views.

Liu Zhaoliang, chairman of Yiwu Hengtong sewing equipment Co., Ltd., said that the key to not keeping people is that the enterprise system is not sound and fails to provide a good job and development environment for the talents, and employees can not see the hope of growth.

Many employees enter the enterprise on the basis of apprenticeship. At the beginning, the wages are low. After training and mastering certain technologies, enterprises should consider improving the treatment and position of employees. Many business enterprises take the evasive or prevarication attitude on this issue, which inevitably leads to the loss of adults.

Liu Zhaoliang suggested that the future sewing machine business enterprises can set up a phased and hierarchical remuneration standard.

When the technical level and age of employees reach a certain level, they can enjoy a higher level of treatment. At the same time, the competition mechanism is introduced to stimulate the enthusiasm of employees and get more work and more effort.

On the one hand, it increases the income of excellent employees, and on the other hand, it can effectively stabilize the workforce.

Cai Feiyang, general manager of Dongyang Zhenhua sewing parts confluence, puts forward that most of the employees are now 80 or 90, and they work not only for money, but also for spiritual needs.

Dealers should comprehensively and timely grasp the staff's ideological trends and needs, which is most likely to make employees feel respected and satisfied.

At present, dealers invest less in the cultural construction of enterprises. In the future, this aspect should be strengthened. Moreover, if managers can penetrate into their employees, it will have a positive impact on the cohesion of enterprises.