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Haining 100 Textile Enterprises Shanghai Marketing Frequent Tips

2010/9/2 21:05:00 70

From August 24th to 26th, Haining household

textile

The trade association organized 107 home textile enterprises to participate in the exhibition. At the Haining Pavilion of Shanghai New International Expo Center, a curtain of marketing war was staged, attracting customers from the United States, the Middle East, Southeast Asia and other countries and regions. At the same time, it attracted the domestic buyers and franchisees to compete for cooperation and procurement.

In the three day exhibition period, Haining home textile enterprises focused on marketing and promotion as a hot spot, and reached 350 million yuan with Chinese and foreign merchants. Foreign trade accounted for 70% and domestic trade accounted for 30%, showing the innovative charm of Haining home textiles as an important industrial cluster in China's home textile industry.

This year, the Haining exhibition area has become the vast majority of home textile enterprises.

Marketing

"Theater".

In front of the Zhejiang Xintian cloth industry company, the tree has a sales promotion advertisement. Whoever buys the big sample, each model cuts more than 5 meters, will be free of zero cutting fees. This is a sales promotion phenomenon that has not been seen in previous years.

In front of the semipparent decoration booth of Zhejiang Shengli Textile Co., Ltd.

Merchants

They stopped to watch the company's marketing billboards, which was very tempting.

Cut samples and send samples (cloth and yarn matching), cut 2 big samples, send a sample, and so on.

The company responsible person said, this exhibition has launched 5 marketing initiatives, although the company earned less money, but it can attract customers and strive for new customers order.

In front of the booth of Haining's Yada company, the advertisement for ordering fabric to return cash was made, which cost 2000 yuan to 200 yuan, and 3000 yuan to 400 yuan.

In Haining Xin Zhen Xin booth, there are also preferential sales promotion measures. Customers purchase a set of cloth and send supporting samples. At the same time, purchase 5000 yuan cloth and press 10 percent off to settle accounts.

This way of promoting sales promotion in the past is now fully applied by our home textile enterprises, which shows that the home textile enterprises do not forget every marketing details when participating in the exhibition.

Zhejiang Han Bo home decoration Co., Ltd. supermarket style decoration style, so that merchants in the exhibition area to facilitate the selection of home textiles, this time it launched a full of advertising: buy 3000 yuan to send 20%, but also recruit talents, see the handsome reward: eyeshot: a car, or a housing set, also can apply to join the company's brand shareholders, as long as you are a professional home textile brand marketing master, these prizes waiting for you to take.

In the bustling Haining home textile exhibition area, an unfamiliar, eyable and even heartbeat marketing strategy came from Haining home textile enterprise and had to be applauded by the industry.

In the process of industry pformation and upgrading and brand innovation and development, people concerned should respond to the fierce competition environment of the industry, so that many Haining home textile enterprises can pform their marketing methods, and do not forget marketing innovation at home textile enterprises.