Strive To Develop &Nbsp; Take The Road Of E-Commerce In China.

With the announcement of sports brand TaoBao The progress of joint strategic cooperation has been promoted. Flagship store It was also officially opened on the same day.

World Cup finals in South Africa, champion Spain's ball service sponsors Adidas I made a big pot. The half year report as of June 30th showed that its global income in the first half of the year was 5 billion 590 million euros, an increase of 11% over the same period last year, gross profit margin increased by 3.7 percentage points to 48.8%, and operating profit margin increased by 5.5 percentage points to 8.1%. The five markets, including Europe, have achieved two digit growth, but they do not include the Greater China region.

Due to the overoptimism of the market, coupled with the financial tsunami, the problem of inventory left by the 2008 Olympic years has been extended to the first half of this year. In order to prevent inventory problems from deteriorating further and reduce expenses, since last year, China has implemented an iron fist strategy in China, closing about 100 stores, and ending Daphne Part of the agency cooperation.

A series of actions are considered effective by the industry, but the inventory problem can not be solved immediately. At present, China is the second largest market in the world after the United States, and is the only area in the first half of this year. In the first half of this year, the performance in the Chinese market remained sluggish, and sales revenue fell by 16% over the first half of this year, dragging down global performance, the semi annual report showed. The main reason is that we need to deal with inventory.

It has been two years since the Olympic Games, and how long will it take to complete the inventory problem? Duer, President of the Greater China region, told reporters in the southern metropolis that about June this year, the stock will return to its normal level. At the same time, it hopes to achieve "open source" through new sales channels, and e-commerce is the choice. Recently, the official flagship store on the Internet has been formally launched. Du Bairui said that this opportunity will provide an opportunity to understand and meet the consumer demand of Chinese consumers through the Internet.