Ningbo: The Road Of Continuous Exploration

The three button buttons that are stronger than the four thread holes? The invisible zippers that can reverse the seam and show no trace? Make the garments more perfect and the unique shoulder pads. Yes, these unusual accessories are just a few of the novelty products of Ningbo SOGO Textile Co., Ltd.

For Ningbo SOGO textile products Co., Ltd., continuous bursting of new ideas and finding new inspiration has become a part of our daily work. Not only is the product innovation, but also in the brand promotion, follow-up services, and industrial upgrading, and so on, Ningbo is constantly exploring the road.

How to win big customers

Buttons, zippers, shoulder pads...

The small products in these accessories industry seem to be hidden in Ningbo's SOGO textile products Co., Ltd., which provides a big stage for enterprises to display their strength and strength. But in Ningbo, a small accessory company is also an endless treasure. It can provide clothing with both practical and fashionable accessories.

It is precisely this kind of enterprise and its products that attract the famous clothing brands of Dang Yang, YOUNGOR and Shanshan.

Speaking of this, Li Qihan, chairman of the company, believes that it is the small products that make the company a great success.

At present, the company's own products include intermediate and high-end men's suits, such as fusible interlining, black carbon lining, pocket cloth, waist waist lining, collar bottom, bullet sleeve cotton, chest cotton, sleeve cage, double-sided adhesive, and middle and high grade shirt collar. At the same time, in order to meet customer's needs, the company is also working closely with other western style accessories suppliers to produce products such as large body lining, sleeve silk, shoulder pads, zippers, coat hangers, suits, neckties, buttons and tag.

To provide comprehensive supporting services for enterprises at home and abroad in middle and high class suits, trousers and casual wear.

Li Qihan said that clothing accessories production and procurement is a very small and complex work, it involves a variety of excipients, the size of different sizes, wide color range, the urgency of delivery time and so on.

More importantly, it is still unknown whether many accessories can achieve the perfect combination and produce clothing that meets customer requirements.

Because of this, the company first innovated the idea of supporting accessories to serve customers in China.

"As a garment accessories company, we can not only provide accessories for garment enterprises, but also help customers make good use of accessories, so as to fully reflect the final value of excipients."

Li Qihan said.

To this end, in the Ningbo garment accessories production base, the company set up a special distribution center. According to the final requirements of customers, the company provides comprehensive garment accessories, scientific and accurate matching scheme and distribution quotation service system, and provides safe and timely logistics storage and pportation services, reducing the time and energy of clothing enterprises to find and select accessories.

Li Qihan said that the company's service process has won wide recognition from domestic and foreign customers, especially in cooperation with PEELESS and China Dayang group.

"Small and trivial products can better test our comprehensive strength. In the fast response market competition, perfect and timely service has made great efforts for the improvement of the competitiveness of downstream garment enterprises."

Li Qihan said, "the company has established and carried out strategic partnership with well-known clothing companies in the United States, Britain and other countries, and the products are exported.

Alternative answers to industrial upgrading

If you think that Mr. Ke is only immersed in the work of "supporting accessories to serve customers", it is wrong.

All along, the company has been insisting on the spread of corporate culture and brand building.

In addition, for the current industry upgrading and pformation of the domestic textile industry, including the attention of the industry chain integration, the company has also used its own practical action to give the answer.

Like many accessories businesses, having their own brand is no longer a novelty.

In the process of industrial upgrading and pformation, Ningbo, as an excipient enterprise, does not plan to follow behind the garment enterprises or fabric enterprises, but constantly explores new development ideas and ways in its own way.

In the October Intertextile Shanghai accessories exhibition, the company will break the original display mode, completely subvert the traditional "exhibits, namely products", and promote the new concept as the purpose of exhibition.

To this end, Li Qihan mentioned a new term: the fitting mirror.

This new thing co operated with a website can make the audience experience different fitting feelings.

The fitting mirror is a physical device that enables the experiencer to feel a completely different shopping environment.

The meaning behind it is to deepen the service to downstream customers, and display the effect of accessories on clothing through virtual high-tech "real".

The introduction of this new concept is also consistent with the brand meaning of Ningbo's "exploring technology".

Together with the "fitting mirror", there are also "China noodle accessories Museum".

Li Qihan said that many clothing enterprises concentrated in the area, fabric enterprises or auxiliary materials enterprises may be relatively missing, "Chinese face auxiliary material Museum" is the fabric enterprises, auxiliary materials enterprises and their products are concentrated in the information base, in various places, clothing enterprises in need, only to the local "Chinese noodle auxiliary Museum" to find.

The biggest advantage of this is to allow the upstream and downstream enterprises in different regions to seamlessly link up the enterprises in the face of the excipient Office of the excipient, which can be regarded as a new business mode of the excipient enterprises.

Whether it is "fitting mirror" or "Chinese noodle accessories Museum", it has made a successful development in Ningbo.

Upgrading and pformation is not a matter of an enterprise. Which part of the industry chain is backward will affect the overall advancement. Ningbo's company is aware of this. While making the product innovative, it is also trying to "alternative" business mode, and hopes to drive the development of related enterprises.