This Year Will Become The Most Competitive Year For All Shoes And Garments Brand Limited Edition.

This year is undoubtedly a very active year for the major brand limited edition.

The International Limited Edition and the conventional version are different in design. The first feature is limited sales, so it is usually expensive.

These limited and limited luxury luxury goods, together with the newly released "limited edition" of some parity brands, have attracted more attention from consumers.

Limited edition luxury main push design

Nowadays, when LV's bags are everywhere, the smell of the same famous perfume permeates the elevator rooms of the office buildings.

So everyone began to pursue his own personality.

Limited edition to what extent will it be limited? After interviewed several international brands, the reporter learned that the main force of making limited edition products is generally a part of luxury brands, although some products will have tens of thousands of sales volume, but scattered around the world, it will cause every city and even every country to occupy only a few.

Qu Daogang, lecturer of the school of business administration, Northeastern University, said: "most of the limited editions now concentrate on superb and cutting-edge designs. They have special commemorative meanings, not just for ordinary consumers, but also for many collectors."

It is true that the major brands are painstaking in order to attract specific consumers. When they introduce limited products, they will try their best to design and perfect their workmanship.

The upcoming AlfredDunhill (Dunhill) 2010 autumn and winter limited edition writing pen, which will soon be on the market, has only 150 branches in the world, and it is distributed to all parts of the world. In Shenyang, there are only one or two.

Each writing pen has an independent number, with a black lacquer AlfredDunhill package, with a limited edition quality certificate, reflecting the luxury and nobility of the brand.

"Parity limit" for Chaozhou find export

Trying to make people see you as a "tide man" is becoming more and more difficult. Even wearing a Dior suit and holding Gucci's handbag, you can still avoid the danger of bumping into your shirt and bumping your bags. The limited products just satisfy the needs of such consumers.

Consumer Chen Yixin said, "I think limited edition goods can be bought without money, and it shows a special kind.

When a fashion trend sweeps over, buying limited things makes me not worry about bumping shirts with people on the streets.

To her great satisfaction, the types of clothing, perfume, watches, jewellery and limited edition products are becoming more and more diversified nowadays, and many parity brands have also launched their own limited edition products, which are acceptable to ordinary consumers and have been exported to fashion fads.

Not long ago, Semir's "Iron Man" series was widely welcomed by consumers, and a T-shirt had only a few dozen yuan.

In Zhuo Zhan shopping center, the salesperson of SWAROVSKI counters told reporters: "some restricted products sold very well, like the" Alice "series of cat head pendants, many consumers came to consult, already out of stock.

In an interview with Clare, director of marketing department of fashion brand C&A, who has already opened shop in Zhongda street and Taiyuan Street Wanda Plaza, we introduced some of the limited edition C&A in Shenyang.

C&A, a fashion brand popular with young people, has launched a limited edition bikini in Shanghai, and the price is normal. At about one hundred or two hundred yuan, it will not be more expensive than the non limited edition.

Timing is good.

Reporters learned in the visit that the time limit for the launch of limited edition is very particular.

When launching their own limited edition products, each brand also needs to be seasonable, not to follow suit.

Therefore, consumers have rules to follow when buying their favorite limited edition.

Susan, who loves collecting limited edition, has read some rules of limited edition for us.

Generally speaking, the most easily seen "limited" is based on a hot topic or event, and strike the iron products.

Like this year's celebration of World Expo in Shanghai, Lv Dandan, a white-collar worker, bought a limited edition of the beautiful and brilliant rose gold drill table.

Many international first-line brands are competing for the launch of the "limited edition of World Expo" products. Chanel's jewelry accessories inspired by Chinese elements, Prada's "Limited clothing for the future city" and BALLY (Ba Li) tiger handbags are all popular among consumers.

The cute T-shirt hidden in the consumer's Zhang Xiaofeng's home comes from the limited edition of this year's hot film "Alice's Adventures in Wonderland" and Versace (Versace) Z UNIQLO.

There are also some businessmen to highlight their cultural heritage and make a lot of historical events or their own brand history.

The most well-known Cowboy brand LEVI S (Reaves), according to the brand leader, will launch the "501 limited edition" every May 1st, in order to commemorate the cowboy culture came into being.