Beyond The CHIC&Nbsp; 2011 Post Fashion Crisis

　　 When the world is barren, "discovery" brings civilization; when civilization soaks into society, "discovery" promotes creativity, and when society is already highly civilized, and when human beings have taken innovation as their own responsibilities, "discovery" brings transcendence.

Transcendence contains too much meaning, transcendence of human thought and realm, transcendence of social culture and productivity, transcendence of natural reproduction and alienation, and so on.

The most urgent problem is that "transcendence" is no longer a sounding "written word" for contemporary people. Double crisis "The heavy attack" followed, finally let people see their own environment, the so-called "the peak of civilization development", also means that the two sides are unfathomable cliff, then, the price not to go beyond is to roll down the mountain. Standing on the cliff and looking at the future, the most urgent problem is to find the direction of transcendence. When people stand on the same starting line (cliff side), the "discovery" Horizon determines the distance of "surmounting".

　　 CHIC 2011 set the theme as "discovery", but not only in this year. In fact, every year's CHIC will be discovered, and the future CHIC will continue to be discovered. Different stages will discover the existing problems and opportunities that will affect the future, and aim to "surpass" in a targeted way. This should be the purpose of CHIC's discovery every year.

Then, in 2011, the "double crisis persistence effect" affects the whole world. CHIC should be the most advanced from discovery.

After experiencing the first baptism of "double crises", the global fashion industry has finally discovered its own environment, which is a mountain road with more twists and turns, easier to fall, a careless and lost self. The international financial crisis has just stamped the soft spots of the fashion giants and top brands, and unwittingly suppressed the footsteps of big powers.

However, heaven is still in favor of the "Chinese fashion" that is catching up and catching up. " financial crisis "To China's fashion industry, rather than producing a lot of good or bad chain reaction, it is better to provide more opportunities for self transcendence.

"Environmental crisis" may be a more difficult task for Chinese fashion. However, in the early stage of the transformation and upgrading of the industry, it will take the initiative to resist the task of "environmental crisis". While undertaking social responsibilities, there must be tremendous opportunities for potential health, waiting for it not far away.

The key is that all of this must be discovered.

Discovery -- the fashion and the heat of fashion for the post crisis