Help You Improve Sales Volume Layout Skills
When a novice opens a shop, it is most necessary to make up for the experience.
Entrepreneurial novice
Some guidance is also needed.
For example, there are many skills that can help you improve sales in terms of the layout of the merchandise. Let's share it with you.
Hanging layout method
It refers to the way of lifting the goods and enabling customers to directly see the whole picture or touch the goods from different angles.
It is mainly used for textile, clothing or some small commodities and flat, slender, and so on.
Hierarchical layout method
It refers to the method of displaying goods in a certain order according to the layering on the counter or shelf.
It is mainly used for counter layout and shelf layout.
Comparative layout method
It is a layout method that classifies the same goods according to different specifications or different numbers, and then layouts together, so that customers can choose commodities through comparison of number and price.
"Two ends" means
Retail enterprises
In the operating area, two ends of the central shelf.
The two ends are laid out in the place where the customer has the highest frequency and the best layout position.
Centralized layout method
It is the layout method of centrally placing a uniform commodity in one place.
It is the most commonly used layout method for retail enterprises, and is suitable for fast turnover commodities.
Stochastic placement method
It is to sell a product in a timely manner, leaving customers with a sense of "cheap" and prompting customers to generate impulse buying.
Random layout of goods are generally seasonal, promotional commodity counters, or can be faster turnover of goods.
Prop layout method
It is a widely used auxiliary method, which refers to the layout and display of goods by means of models, scaffolds, brackets and platforms made of various materials.
Stacking layout method
This is a very simple layout method.
It refers to the layout method of carding goods from cartons and stacking them from bottom to top according to a certain level.
Generally, the decorative effect of the product itself is relatively low, and it is also a popular common market product. The role of stacking is to highlight the sense of quantity of goods, so that customers feel the merchandise is very sufficient to mobilize customers' desire to buy.
Pattern layout method
It is a method of layout of clothing.
This method makes full use of the shape, characteristics and color of the merchandise, and makes appropriate exaggeration to design a pattern that makes customers interested and likes.
This method enables customers to see the whole picture of the merchandise, and is also affected by the feeling of art, which produces a beautiful impression.
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