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Reporter Survey: Children's Luxury Goods Trend Is Serious

2010/5/28 11:46:00 57

Luxury Products For Children

"61" children's Day is coming, but Ms. Zhu is upset. The children's products are becoming more and more expensive now. If they buy a cheap gift, their son will be unhappy.


Children's products are becoming increasingly luxurious.


Yesterday, reporters visited the city shopping malls supermarket found that businesses celebrate "61" various promotional and promotional debut, but all kinds of "children products" are increasingly becoming more and more luxurious. In a brand children's wear counter, a shirt sells for 135 yuan, and a children's jeans cost 238 yuan.


When the reporter suspected that such a valuable child's clothing was bought, the salesperson told the reporter: "now parents are willing to spend money on their children. Children can dress well to show their parents' strength. The price of this brand is only moderate."


Compared with the mid-range adult casual wear, the same striped T-shirt, Metersbonwe sells 52 yuan, the brand sells 118 yuan. By contrast, the price of children's wear is rather high.


At the same time, some high-end toys have become the "Darling" of children's day. Reporters found in a model toy store that a limited edition of the real person scale model was sold for over two thousand yuan, and a few hundred dollars cheaper. According to the store owner, these days, parents often bring their children over, and toys sell very well.


Children's Day is not a "competition day".


Zhu said that last year's children's day, she bought a robot toy for more than 100 yuan to her son, thought he would be very happy, but his son came back but depressed. "My son said, a classmate in the class came to school with an upscale children's cell phone. The father of another student invited everyone to eat KFC. He felt he was very embarrassed."


In this regard, Hu Shaoyun, deputy director of Clinical Psychology Department of municipal hospital, said that the children's imitation ability is very strong. Parents indulge in material unrestrained indulgence easily lead to the creation of "Little Emperors" and "little princesses", which will encourage their vanity, comparison and pleasure seeking habits, forming unhealthy values and wrong consumption concepts.


Hu Shaoyun believes that in fact, children nowadays do not lack gifts. Because their parents are busy, their children really lack the love of their parents. Parents might as well take children to do some meaningful things on the day of children's day, so that they can feel their parents' love and family's warmth, and leave their children with memorable spiritual gifts. These are far more meaningful than buying one or two valuable things for their children.

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