Pierre Cardin: Small Trademark &Nbsp; Great Wealth.

Pierre Cardin, the famous French fashion master, has been doing more and more business in the past 30 years, and now he has an annual turnover of 4 billion 500 million francs.

Cardin transferred his design to others, so that an experienced businessman put up his trademark to produce and operate. Cardin charged 5% to 7% of the royalty to the other party.

Cardan has negotiated this business with 500 businessmen from 95 countries.

He constantly designs new styles of clothing, and continuously transfers them, and all the money in all directions flows into his pocket.

Kadan manages men's wear, women's wear, children's wear and accessories, such as ties, shirts and headscarves, and also sells perfume, sporting goods and gifts.

Cardan also opened ten "Mei Xin" restaurants in famous cities all over the world, specializing in French cuisine, and later running a school.

Comment: Pierre Cardin is the originator of virtual marketing. Around the world, he probably has the largest number and the most widely used trademark transfer rights.

Pierre cardan PierreCardin is a successful example of clothing industry in the past 50 years, and is also a world-famous brand. In 1950, driven by the desire to create, Pierre Cardin PierreCardin started independent entrepreneurship. Since then, with his unique creativity and brilliant management vision, he has continuously explored the field of design, and has opened up the market in a colorful, colorful and colorful way. In 1954, he opened the "Eve" women's clothing store and opened the "men's clothing shop" in 1957.

Since starting his own brand, Pierre Cardin is a powerful figure in the fashion industry. His bold innovation in fashion modeling amazed people every time. Bold breakthrough is always the center of Pierre Cardin's design thinking.

He used his excellent technique and artistic accomplishment to blend the quaint style design and understanding of cloth with the pleat, crepe and geometric shape, creating a new image that breaks through tradition and moves towards fashion. He designed men's clothing such as no collar jacket, Cossack shirt, curled hat and so on, which has gained greater freedom for men's costumes. The cardan High button collar shirt, worn by the Beatles, is a must for fashionable men in the 60s. It shows a leisurely and elegant style when it is worn with a high round collar sweater.

His dress is bright, strong red, yellow, blue, green, and purple. Its purity, lightness and color are all saturated. In 1964, he dressed up as an astronaut. The armour knitted "cosmic suit" has been created, which has brought a new look to the fashion industry. He thought that in the past, the design of clothes made a rigid division of the gender of fashion, which led to the failure of design. So he created clothing without obvious gender characteristics and named it "asexual dress", which made him famous.

Pierre Cardan's PierreCardin creations include men's wear, women's wear, children's wear, ornaments to car and airplane styling, and almost everything from starting a boutique to running a hotel. Pierre Cardin has more than 600 different patented products, and 170 thousand people work for Pierre Cardin, which is distributed in nearly 100 countries and regions. Its brand covers five continents, and about 600 factories and factories produce PierreCardin and Maxims brands of clothing, perfume, furniture, food and utensils every day. It is said that if the PierreCardin tie is linked together, it will be able to surround the earth for a week. Pierre Cardin PierreCardin said without complacency: "everything with" PierreCardin "as a brand belongs to me. I can sleep in Cardin bed, sit on Cardin soft chair, eat in my dining room, and use my lamp to illuminate. To go to the theatre and to the exhibition, I can't get out of my empire. "